Northampton town centre is a key priority and a series of measures have been introduced to promote and support it.
These include free parking for up to two hours each weekday and all day at weekends, plus electronic signage updating visitors on where spaces are available. Parking at the Grosvenor shopping centre was also changed to pay-on-exit.
The North Gate Bus Station has revitalised the western side of the town centre, including the Market Square and Drapery, and the planned reopening of the middle stretch of Abington Street will do the same for the eastern side.
Northampton Borough Council has now taken sole responsibility for delivering a retail and leisure offer on the site of the former Greyfriars bus station.
And there are plans to review the night time economy to make sure the town provides a safe and welcoming environment for a wide cross-section of visitors.
Guildhall Road has received a major revamp, and the reopening of Abington Street to cars has proven extremely popular. St Giles Street and Gold Street are the latest to receive some attention, with work set to start this year.
All of these measures will enable the town centre to keep pace with other nearby developments including Project Angel, plans for a new University of Northampton campus near Midsummer Meadow and new student accommodation at St John’s.
These combined will bring thousands more shoppers with millions of pounds in spending power into the heart of town.